Executive Program in Digital Marketing

Modules Covered

Basics of Microsoft Products

Learn how toLearn Microsoft Office basics in this concise course module for productivity success.

In this module you can learn:

Text Basics
Formatting Text
Tables
Quick Access Toolbar
Inserting Illustrations
Proofing Features
File Conversions
Layout settings
Basic Formulas

Digital Marketing Introduction

Discover the Foundations of Digital Marketing in this introductory course module for online marketing success.

In this module you can learn:

What is Digital Marketing
Advantages of Digital Marketing
Difference Between Traditional and Digital Marketing
Understanding each component in Digital Marketing
Key Performance Indicators in Digital Marketing
Career Opportunities in Digital Marketing

Website Creation on WordPress

Learn how to create your own website for business and how to create & manage your blog with keyword rich content to increase your exposure and rankings.

In this module you can learn:

Introduction to Domain, Hosting & CMS
Understanding the dashboard
Publishing content on the website
Adding structure to the website
How to convert Website Traffic to Leads or Social Media Followers
Adding a Carousel to the website
Techniques to organise content
Generate User Access to the website
Blog Management

Elementor Page Design

Learn the easy, visual and code-free way to build a beautiful & effective landing page in WordPress using Elementor.

In this module you can learn:

Search Engine Optimization (SEO) + Webmaster Tools

In this module, you will master on various tools and techniques involved in getting your website appear in the top positions of search engines.

In this module you can learn:

Website, SEO Competition & Ranking Analysis
Keyword Research & Optimization
On Page Optimization
Off Page Optimization
Landing Page Optimization
Mobile SEO & more.

Google Analytics 4 + Google Tag Manager

Here you will learn everything about Google Analytics & Tag Manager to analyse some interesting statistics on your website performance.

In this module you can learn.

Introduction to GTM
Setting Up Google Tags
Introduction to Google Analytics
Setting Up Google Analytics
Admin Panel Navigation
Google Analytics Layout
Key Performance Metrics In Google Analytics
Audience Report
Acquisition Report
Behavior Report
Conversion Report

Search Engine Marketing (SEM)

Learn how to successfully run paid campaigns using Google Adwords including PPC campaigns, Remarketing, Video Ads, Shopping Ads, Gmail Ads & many more.

In this module you can learn:

Google Adsense

Ad servers play a significant role in earning from display ads. It is the backbone of the ad serving process which includes performance reporting. Learn morein detail about the functioning of Display ad servers.

In this module you can learn:

Creating goggle adsense account
Creating ad units
Using block control
Using reports
How to check payment information
Introduction to Ad servers
Exploring Ad server practically

Content Writing + Creation Tools

Polish your content marketing skills and master it by using different Content creation tools.

In this module you can learn:

Architecture of content
Forms of content
Main pillars of content
Basic editing of images , infographics
Infographics
Animated walk – through videos

Creative Designing

Learn graphic design with Canva and Adobe Express. Develop stunning visuals and enhance your design skills in this comprehensive course module.

In this module you can learn:

Selecting a Template
Editing a Template
Adding Text
Using Fonts, Colors and More
Uploading a picture
Adding photos
Adding Elements

Social Media Marketing (SMM)

This comprehensive module covers both organic and paid marketing across social media platforms including Facebook, Instagram, LinkedIn, Twitter, and many more.

In this module you can learn:

Social Media Marketing Overview
Introduction To Facebook Page
Introduction To Facebook Ads Manager
Introduction To Facebook Business Manager
FB Advertising
Twitter Advertising
LinkedIn Advertising

Social Media Automation

Learn how to create, publish & bulk schedule your post on social media using automated tools.

In this module you can learn:

Online Reputation Management

In ORM module you will learn how to manage business reviews and build a positive image of your brand.

In this module you can learn:

Introduction to Online Reputation Management
Crisis Management
Brand Protection
Setting Brand Alerts
Reputation Management with YouTube
Social Listening

Email Marketing + Webchat

Master on all the best practices of email marketing including mailers, strategy email software, reports & analytics in email Marketing. Along with it you will Learn how to generate revenue for your business using chat bots.

In this module you can learn:

Importance & Benefits of Email Marketing
Email Marketing Facts & Metrics
Creating an effective email marketing strategy
Designing engaging content for mailers
Campaign Set Up & Report Generation
ROI Strategy & more.
Getting started with chatbots
Lead Generation through chatbots
Integrating chatbots with website
Tracking visitors through GA
Visitor engagement
Webchat Analytics & more.

Key Highlights: Executive Program in Digital Marketing

Why Choose DMX'S Executive Program in Digital Marketing

DMX is an ISO certified Digital Marketing Institute in Mumbai offering Executive Program in Digital Marketing Diploma Program.

At DMX we have the best experienced industry faculty for our students impart the best of services with advanced curriculum, live projects and Industry case studies in each of its sessions.

We offer Classroom training and till date we have trained 20,000+ students in the last 8 years. Our classroom sessions are very interactive and everyone is free to come up with doubts encountered while learning. In our PG Program in Digital Marketing we provide 130 hours of intensive classroom training covering 30+ core modules.

Our Syllabus is designed in such a manner that more focus is given on PRACTICAL training. We at DMX believe in providing quality education to our students which is practical driven wherein students learn by creating their own campaigns and making their campaign live.

A typical DMX Digital Marketing classroom training session follows this concept

So if you want to pursue your career in Digital Marketing then look no further. To be the best, Come and Join the best..!!

You can attend a demo lecture at any of our DMX centers and decide whether we make up to your expectations or not. We guarantee that we won’t disappoint you.

Placement Process for our students pursuing Executive Program in Digital Marketing

Our PG in digital marketing comes with 100% placement assistance to our students during and after completing the training. We take the word ‘Placements’ very seriously and hence we have a dedicated placement team and an online portal. Our students log into this portal to get a detailed job description and apply.

We also provide internship opportunities to our students. So we have bundled Digital Marketing Course training with placement assurance. We urge you to visit our branches and have a look at the offer letters our previous students have received.

Our Placement support service Includes

Certifications In Executive Program in Digital Marketing with DMX

In our PG in Digital Marketing Program we provide 7 certifications, three from Google, three from Hubspot and one from DMX.

Hands-on Practical Training On Digital Marketing Tools

Digital Marketing Institute In Mumbai With 100% Placement Assistance

Its rightly said that Actions speak louder than words…!! When we say we provide 100% placement Assistance we actually mean it. You can check offer letters of our placed students in any of our DMX training centers across Mumbai.

Unlike other Digital Marketing Institutes in Mumbai, we have a separate HR and Placement team who is working very hard to place all its students in top notch companies and Digital Marketing agencies in Mumbai. All our students have access to more than 100+ jobs on our DMX job portal.

Here are some of the companies where our students have been placed.

Student Testimonials

Our alumni sharing their learning experience at MCTA

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FREQUENTLY ASKED QUESTIONS FOR POST GRADUATION PROGRAM IN DIGITAL MARKETING

What is the scope for freshers after undergoing digital marketing training?

There are multiple options available for freshers post-Digial Marketing Training. One can start taking freelancing projects / can work with Digital Marketing Agency / Work with a corporate in their digital marketing department / Work as a Digital Marketing Trainer.

How far is the Digital Marketing Institute In Mumbai located from the railway station?

DMX is a 5 year old institute and all its three centers are located exactly opposite to CBD BELAPUR Railway Stations.

What is the minimum eligibility to enroll for digital marketing course training?

As such, there is no eligibility criteria. Students, working professionals, housewives, entrepreneurs, all can apply for the digital marketing courses.

Do you provide any placement or internship assistance during or after the digital marketing training?

At DMX we provide 100% Placement Assistance. We have a dedicated Job portal where our students get access to 100 plus jobs. We have tie up with many top companies and digital agencies in Mumbai and Navi Mumbai.

DMX is a MSME certified and ISO 9001 : 2005 certified Institute.

DMX is an eight year old institute offering Digital Marketing Courses in Mumbai. In Digital Marketing it primarily offers two courses : PG Program in Digital marketing and Executive Program in Digital Marketing. To know more about our courses please download a brochure.

What are the fees of course at Digital Marketing Institute in Mumbai?

Course fees depend upon the program you are opting. You can visit your nearest MCTA center & get in touch with our counselors to know more about the Program Fees.

Will I be able to work independently without any hand holding after completing the course at MCTA digital marketing institute in Mumbai?

All are students prepare their own website wherein they do SEO for the same and they work on many live projects in their Google Ads and social media sessions. As a result, they become confident and are capable enough to work independently. Not only this we offer certain complimentary courses on how to do Freelancing in Digital Marketing, client servicing, etc. We extend full support and guidance to our students who are planning to start there own business.

Which certifications do you provide after the training? Will they be from some authoritative body and recognized by industries?

Once the students complete their exams, we at MCTA provide Google and Hubspot certification in addition to DMX certification.

Is there any option to pay the fees in installment at Digital Marketing institute in Mumbai?

Yes, you can pay your fees in Installments. We have a Financial Assistance plan wherein we have a tie-up with a financial institution which provides loan at zero cost EMI.

Do we get to work on any LIVE Projects?

All our students get to work on live campaigns during their Google ads and Social Media Sessions.

Which is the best digital marketing training institute in Mumbai?

DMX is undoubtedly the best digital marketing training institute in Mumbai and Navi Mumbai. We mean it what we say it. We at DMX provide 100% practical training in all Digital marketing modules and not only this we have a placement record of 90%. Our separate HR and Placement team is Striving hard to place all its students in top-notch companies in Mumbai.