Online Digital Marketing Course

Modules Covered

Basics of Microsoft Products

Learn how toLearn Microsoft Office basics in this concise course module for productivity success.

In this module you can learn:

Text Basics
Formatting Text
Tables
Quick Access Toolbar
Inserting Illustrations
Proofing Features
File Conversions
Layout settings
Basic Formulas

Digital Marketing Introduction

Discover the Foundations of Digital Marketing in this introductory course module for online marketing success.

In this module you can learn:

What is Digital Marketing
Advantages of Digital Marketing
Difference Between Traditional and Digital Marketing
Understanding each component in Digital Marketing
Key Performance Indicators in Digital Marketing
Career Opportunities in Digital Marketing

Website Creation on WordPress

Learn how to create your own website for business and how to create & manage your blog with keyword rich content to increase your exposure and rankings.

In this module you can learn:

Introduction to Domain, Hosting & CMS
Understanding the dashboard
Publishing content on the website
Adding structure to the website
How to convert Website Traffic to Leads or Social Media Followers
Adding a Carousel to the website
Techniques to organise content
Generate User Access to the website
Blog Management

Elementor Page Design

Learn the easy, visual and code-free way to build a beautiful & effective landing page in WordPress using Elementor.

In this module you can learn:

Search Engine Optimization (SEO) + Webmaster Tools

In this module, you will master on various tools and techniques involved in getting your website appear in the top positions of search engines.

In this module you can learn:

Website, SEO Competition & Ranking Analysis
Keyword Research & Optimization
On Page Optimization
Off Page Optimization
Landing Page Optimization
Mobile SEO & more.

Google Analytics 4 + Google Tag Manager

Here you will learn everything about Google Analytics & Tag Manager to analyse some interesting statistics on your website performance.

In this module you can learn.

Introduction to GTM
Setting Up Google Tags
Introduction to Google Analytics
Setting Up Google Analytics
Admin Panel Navigation
Google Analytics Layout
Key Performance Metrics In Google Analytics
Audience Report
Acquisition Report
Behavior Report
Conversion Report

Search Engine Marketing (SEM)

Learn how to successfully run paid campaigns using Google Adwords including PPC campaigns, Remarketing, Video Ads, Shopping Ads, Gmail Ads & many more.

In this module you can learn:

Google Adsense

Ad servers play a significant role in earning from display ads. It is the backbone of the ad serving process which includes performance reporting. Learn morein detail about the functioning of Display ad servers.

In this module you can learn:

Creating goggle adsense account
Creating ad units
Using block control
Using reports
How to check payment information
Introduction to Ad servers
Exploring Ad server practically

Content Writing + Creation Tools

Polish your content marketing skills and master it by using different Content creation tools.

In this module you can learn:

Architecture of content
Forms of content
Main pillars of content
Basic editing of images , infographics
Infographics
Animated walk – through videos

Creative Designing

Learn graphic design with Canva and Adobe Express. Develop stunning visuals and enhance your design skills in this comprehensive course module.

In this module you can learn:

Selecting a Template
Editing a Template
Adding Text
Using Fonts, Colors and More
Uploading a picture
Adding photos
Adding Elements

Social Media Marketing (SMM)

This comprehensive module covers both organic and paid marketing across social media platforms including Facebook, Instagram, LinkedIn, Twitter, and many more.

In this module you can learn:

Social Media Marketing Overview
Introduction To Facebook Page
Introduction To Facebook Ads Manager
Introduction To Facebook Business Manager
FB Advertising
Twitter Advertising
LinkedIn Advertising

Social Media Automation

Learn how to create, publish & bulk schedule your post on social media using automated tools.

In this module you can learn:

Online Reputation Management

In ORM module you will learn how to manage business reviews and build a positive image of your brand.

In this module you can learn:

Introduction to Online Reputation Management
Crisis Management
Brand Protection
Setting Brand Alerts
Reputation Management with YouTube
Social Listening

Email Marketing + Webchat

Master on all the best practices of email marketing including mailers, strategy email software, reports & analytics in email Marketing. Along with it you will Learn how to generate revenue for your business using chat bots.

In this module you can learn:

Importance & Benefits of Email Marketing
Email Marketing Facts & Metrics
Creating an effective email marketing strategy
Designing engaging content for mailers
Campaign Set Up & Report Generation
ROI Strategy & more.
Getting started with chatbots
Lead Generation through chatbots
Integrating chatbots with website
Tracking visitors through GA
Visitor engagement
Webchat Analytics & more.

YouTube Advertising

Master the art of YouTube advertising. Learn targeting, ad formats, and analytics in this module for video marketing success.

In this module you can learn:

Introduction to Youtube
Downloading a Royalty Free Video
Creating a Channel
Uploading a video
Adding Title, Description, Tags
Youtube SEO
Channel Customization
YouTube Monetization
YouTube Analytics
Profiling on YouTube
Types of YouTube Ads
Targeting/Retargeting Audiences

Performance Marketing

In this module learn how to get results when specific actions have been taken, such as a click, sale, or lead throught performance marketing.

In this module you can learn:

Introduction to Performance Marketing
Performance Marketing Strategies
Improving Campaign Performance
Old Method- Plan, Execute & Analyze
New Method- Focusing on Cost
Customer Acquisition Cost
How Many People Got Converted
What is the Total Sales?
What is our ROI?
Reducing Customer Acquisition Cost
Increasing Conversion Rate
Increasing Return on Ad Spend
Improving Campaign Performance
Using Remarketing on Channels
Conversion Tracking
Remarketing Cost is Less than Marketing
Brand Building
Customers should become Brand Ambassador
Check ORM (Reviews)
Influencer Marketing for Trust Building
Create Extraordinary Ads
Create Ad in Canva

Drip Marketing / Email Automation

This covers the lead nurturing process and best practices to improve your lead to conversion rate with the help of communication automation drip marketing techniques.

In this module you can learn:

List Management
Understanding Drip Terminology
Technique to build Subscriber List
Designing Automated Workflows
Designing Campaigns
Automation Rules
Reporting & Analytics

E-Commerce & Drop Shipping

In this module, we will focus on advanced strategies that will teach you how you can start your own e-commerce business & grow it with the use of drop shipping.

In this module you can learn:

Understanding E-Commerce (Fundamentals, concepts, benefits)
Setting up a E-Commerce Online Store/ E-Commerce Business
Inventory Management
E-Commerce Store Promotion & Marketing Techniques
Increasing Traffic to Online Store
Writing Product Description
Supply Chain Management
Packaging & Shipping
Uploading products on online market place
Purchase & Payment Process
Remittance Cycle & Return Policy
Customer Loyalty Programs
Understanding Drop shipping Fundamentals & Concepts
Setting Up a Drop-Shipping Business

Affiliate Marketing

Affiliate marketing is one of the most popular ways to monetize your online content. This session will teach you how you can start earning a passive income as an affiliate marketer.

In this module you can learn:

Influencer Marketing

Learn the art to grow most Loyal customers & increase brand awareness with the help of an influencer such as celebrity, blogger etc.

In this module you can learn:

Understanding Influencer Marketing Concepts
Developing Influencer Marketing Strategy
Finding Right Influencers in your Business
Influencer Engagement Plan
Building Impressive Content for Influencers to Publish
Tips to Pitch Influencers to Convince them
Influencer Campaigns
Measuring Effectiveness of Influencer Marketing

Media Buying & Planning

This module will train you on all aspects involved in the selection of a right platform and right techniques to executive your advertising campaigns effectively.

In this module you can learn:

Understanding Online and Offline Media
Consumer Behaviour and Market Research
Media Math & Media Mix
Theories of Media planning & Media Buying
Media Planning Rules
Measurement of media audiences
How to build a Media Strategy
How to deal with Media Buying Agencies
Media Budgeting
Monitoring & Optimizing Ad Performance

Mobile Marketing

In this module, we cover all the key elements involved in Mobile Marketing such as SMS marketing, Advertisement on mobile applications, Push notifications etc.

In this module you can learn:

Introduction to Mobile Marketing
Importance of mobile-friendly website and content
Usage of Mobile Apps in the marketing mix
App building and monetization
Listing on app stores
App Store Optimization
Mobile marketing campaign on other app

Mobile App Creation

Learn the art of building and designing a mobile application

In this module you can learn:

Webinar Creation & Marketing

In this module you will learn how to create, market and run successful Webinars.

In this module you can learn:

What is Webinar?
Importance of webinar marketing
Creating an account with gotometting
Setting up your own meeting room
How to host a meeting?
How to join a meeting?
How to share screens?
Downloading meeting in mp4 format

Video Editing

Dive into the world of video production. Learn software, editing techniques, and creative storytelling in this comprehensive and hands-on course module.

In this module you can learn:

Starting & Setting up a Project
Adding Multiple Video, Audio & Title Tracks
How To Crop, Pan & Zoom Video Clips
How To Record and Edit a Voiceovers
How To Add a Logo/Watermark
Creating app install ad
Audio Synchronization
Video Stabalisation
Advanced Text Editing
Keyframe Animations
Video & Audio Effects
Applying Advanced Filters

AI in Digital Marketing

Learn how to set up your automation marketing ecosystem through various DM platforms covering AI tools in content creation,curation, consumer behavior and Many more.

In this module you can learn:

ChatGPT

Unlock the potential of AI-driven conversations. Learn to integrate, customize, and deploy ChatGPT for various applications in this comprehensive course module.

In this module you can learn:

Introduction to ChatGPT
ChatGPT Vs Google
ChatGPT Vs Google Search
What is a Prompt?
Effectively Creating Prompts
Bing as a Free Alternative
What is Prompt Engineering
Prompt Priming
Using Plugins
Rewriting Text
Proofreading Text
Write an Ad for a Product
Script for Social Media Videos
Creating a Resume
SEO and Keywords
AIPRM Extension
ChatGPT for Gmail

Whatsapp Chatbot & Automation

Discover chatbot development and automation strategies for seamless customer interaction and efficient operations in this course module.

In this module you can learn:

Steps needed to create an Whatsapp Business Account
Creating templates & approval process
Adding contact lists
Customer segmentation
Creating whatsapp chatbots
Adding team members & assigning roles
broadcasting messages

Blog Creation & Monitization

Learn blog creation, content strategy, and monetization techniques for a successful online presence in this enriching course module.

In this module you can learn:

Basics of Blog Management
Income Opportunities
Where to Monetize
Selecting a Niche
Selecting a Domain
What is Expired Domains
SEO on Blogs
Generating Traffic on your Blog
Affiliate Marketing through Blogs
Sponsorship Programs through Blogs

Digital Marketing Freelancing

Acquire the skills, tools, and strategies to build a successful freelance career in digital marketing with this comprehensive course module.

In this module you can learn:

Areas to Freelance in Digital Marketing
Self Profiling as Freelancer
Finding Projects/ Networking
Signing on Upwork.com
Price sheet as Freelancer
Client Servicing Basics
Deliverables/Reports in Freelancing

Your Learning Journey through our Online Program

Enroll for our Digital Marketing Masterclass
Get an Online Orientation Done
Attend Live Sessions through our E-Learning Platform
Appear for online exams after each topic
Be a Part of our Online Placements Program

Why take up Online Digital Marketing Course?

1. Saves You Time

Online courses offer you the luxury of taking classes from the comfort of your home. There is no time wasted on long commutes from your home to institute and back, thus saving precious time.

2. Less Investment

Traditional digital marketing courses conducted in physical classrooms are generally more expensive than their online counterpart. On the other hand, you are paying less to acquire the same level of knowledge with online courses.

3. Anytime Access to Live Classroom Recordings

If you don’t understand certain concepts during your online session, rest assured there will be classroom recordings that you can revisit anytime you wish to get a clear understanding of what was thought as many times as you want.

4. Faster Course Completion

Contrary to traditional courses, online digital marketing courses can be completed in a shorter span of time. This can be attributed to the flexibility such sessions offer students, encouraging them to take lessons at their own pace.

5. Don’t Worry About Missed Lectures

Perhaps the greatest benefit of online courses is the fact that there is never really a chance of missing anything important. Even if you miss a lecture, you can go through the recordings of the sessions later with the help of an e-learning platform.

6. Learn as Your Earn

You get to set a flexible studying schedule for yourself with online courses wherein you decide when would be the best time for you to attend the classes. This makes online courses ideal for working professionals, allowing them to have a day job while taking lessons online without a hassle.

Hands-on Practical Training On Digital Marketing Tools

How We Prepare You Towards 100% Placement

1. We Focus On Your Knowledge Building

We arm you with profound knowledge and insight, which covers all aspects of digital marketing.

2. We Groom You to Technical Rounds

We make sure you’re adequately prepped and ready to ace technical rounds during your placement interviews.

3. We prepare you For Aptitude Tests

We arm you with tips, tricks, and insight necessary to clear aptitude tests and impress your interviewers.

4. We Schedule Mock Interviews

We imbue confidence in our students by making them attend one-on-one mock interviews with industry experts.

5. We Provide Interview Performance Analysis Reports

We provide comprehensive performance analysis reports that explain where a student excels and where they need to improve to clear interviews.

6. We Schedule Interviews with Hiring Companies

We have a placement cell dedicated to finding and scheduling interviews with reputed companies in the industry.

7. We Negotiate Offers at Your Behest

We make sure you get only the best salary packages and benefits by negotiating on your behalf with hiring companies.

Certifications In Digital Marketing Course Masters Program

In our Masters Program we provide 7 Industry Recognized Certifications which consist of three from Google, three from Hubspot and one from MCTA.

Google Adwords Search Certification
Google Adwords Display Display Certification
Google Analytics Certification
Hubspot Inbound Marketing Certification
Hubspot Email Marketing Certification
MCTA Certification

Digital Marketing Course Faculty At DMX

The average industry experience of Digital Marketing Course Faculty at MCTA is 10+ Years

Before we onboard any faculty, they have to go through a Screening Process.

Step1: We shortlist the faculties based on their Educational Qualification and Relevant Experience
Step 2: Then we schedule them for a face-to-face interview to check their domain knowledge.
Step 3: After step 2, only a selected few are called for the screening round where they are required to give a Demo Session in front of our top officials.
Step 4: Our final aim is to hire those who have plenty of domain expertise and passion for teaching.

Online Digital Marketing Course With 100% Placement Assistance

We provide a 100% placement assistance to our students during and after completing the core modules training. We have a dedicated placement team and an online portal. Our student log into this portal to get detailed job description, employer details, salary range and to shortlist and apply.

We also provide internship opportunities to our students. So we have bundled Digital Marketing Course training with placements assurance.

Visit our nearest branch and see the offer letters of our past students. We take our commitment towards placements very seriously. Hence we have a dedicated team whose ONLY responsibility is to place our students in the best organizations possible.

Here are some of the companies where our students have been placed.

Student Testimonials

Our alumni sharing their learning experience at MCTA

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Some Frequently Asked Questions About Online Digital Marketing Course Training At DMX

Which courses do you provide online in Digital Marketing?

We provide both Executive Program (76+ hours of learning) and Masters Program (130+ hours of learning) in Digital Marketing through our Online Format

Are these recorded sessions or live practical Training?

These are not recorded sessions. This is an online virtual training program with a live instructor taking training giving personal attention to every student.

What happens if I miss a lecture?

Don’t worry! Even if you miss a lecture or a few sessions, you will get access to live training recorded videos which we upload on a daily basis in our LMS so that students get an opportunity to revise lecture as they are done.

How long do I get access to E-learning platform

You get access as long as 6 months from your first day of lecture

What are the fees for the Online Program?

You can connect with us at or simply fill form by clicking here

Can I pay fees for PG Program in Digital Marketing in Installments?

Yes! You can pay the fees in installments at zero percent interest. We have different schemes that provide flexible payment options to prospective learners.